Strategy and Execution in Disruptive Markets

Strategy and Execution in Disruptive Markets

Carlos Escario and Luis Huete,
HARVARD DEUSTO 2024

The rapid pace of change in today’s markets means that, for many executive teams, executing a strategy effectively can be even more challenging than formulating one. As external changes accelerate, the key to long-term sustainability is to ensure the internal rate of change matches or exceeds the external disruptions.

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Black Holes and Other Disruptive Changes
The Challenge of Deciding and Executing Winning Strategies in Unstable Markets

Carlos Escario, Luis Huete and
Javier García, IESE 2021

We live in unprecedented times from the perspective of strategic decision-making. Today’s markets are defined by brutal, hand-to-hand combat between traditional business models in industries like taxis, convenience stores, hospitality, and airlines, as they face off against disruptive newcomers offering radically improved value propositions.

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Resilience: The Bright Side of Adversity

Management Society, Perú 2015. Carlos Escario

In this article, I explore how resilience can be harnessed in the face of adversity, as we witness the ongoing battles between established businesses and disruptive models that are redefining industries like distribution, tourism, and airlines. The key lies in the ability to adapt and offer new value in a constantly shifting landscape.

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